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The Languages of Web Content
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Online video advertising has higher ROI, at 81 percent, than any other form.
Online videos reached 51 percent of Americans in 2011, a 14.2 percent increase from the previous year.
Last year, online advertising overtook print media in the US and lies second
only to TV ads.
2/3 of marketers intend to transfer their TV budgets to online ads in 2012.