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Stop motion journey around Tokyo

via vimeo.com

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Deck: The most passionate w/ audio

via michaelbatistich.com

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This Is Your Life

via reflectionof.me

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The Awareness Fallacy

Caught this interesting pres from Mark Lester earlier today (via Propagation Planning by Griffin Farley). Smart and concise, it directly addresses the issue many of us have with the over reliance (both on client side as well as agency side) on awareness as a key measure of success. I’ve always felt like this was a tremendously limited metric (and part of a larger, flawed process ie the ‘purchase funnel’), even more so today, but I’d argue even in the old days when advertising fell into neat buckets and most people found out about new brands or products in more or less the same way. I’ve never really bought into the idea that human beings are such simple machines who follow a nice, linear path from awareness to purchase. It’s a bit more complicated (and more interesting) than that, and this deck does a nice job of exploring that complexity quickly.

Particularly like the last section around the way many marketers and marketing research processes confuse the relationship between attitudes and behavior, summed up nicely with this chart:

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Full pres is definitely worth a read to help get your brain working again after the holiday weekend.

via avin.posterous.com

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Coca-Cola Happiness Machine London

via eranium.posterous.com

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Most Viral Brands of 2010

via socialmediagraphics.posterous.com

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Screen technology in 2014

via swiss-miss.com

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The Economics of FarmVille

via lenkendall.posterous.com

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The future is branded content

via michaelbatistich.com

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Giant drum machine

via digitalvault.posterous.com

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Apps showdown: Facebook vs iPhone vs Android

via holykaw.alltop.com

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George Parker: Agencies Need To Buy Themselves Back

via eranium.posterous.com

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Open innovation accelerator workshop

via michaelbatistich.com

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Human Pac-Man

via jordanstone.posterous.com

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Epic monstrous mobile web deck worth taking a look at

via rickmans.posterous.com

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Why newspapers are still better at some things!

via

via jbruin.com

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Cassetteboy vs Dragons Den

via youtube.com

I haven’t laughed so hard in a long time. Probably since the Apprentice Cassette Boy mashup.

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Sacred Cows: Stifling Marketing Creativity

via michaelbatistich.com
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How Google lost their mojo

via holykaw.alltop.com

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The Rise of Social Network Ad Spending

via ibo.posterous.com