A rather wonderfully executed guerilla campaign by Mini Amsterdam featuring packing boxes in prominent locations around Amsterdam. They are promoting something that you probably wouldn’t know about or be interested in but this brings in to the forefront, a 99€ a month finance deal which is available on the Mini Cooper. Taking a fairly run of the mill offer, like a finance plan and making it part of something compelling. Lovely.
Here’s a few images and videos to illustrate.
(and here’s my fave..)
6 replies on “Mini Cooper Boxes in Amsterdam.”
Were there car inside?
[…] with great stuff like this and the stunt Mini pulled off in Amsterdam which I wrote about recently here. I love this. It’s brilliant, unexpected, ambient and I’d imagine a wow moment when you […]
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More details on the MINI promo in Amsterdam using fullsize xmas present boxes on street corners. // [link to post] #minicooper
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RT @vhirsch: RT @christianhern: Brand imagination: Mini Cooper “boxes” in Amsterdam [link to post] (@litmanlive)
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One of the best marketing campaigns I have ever seen. Mini Cooper “boxes” in Amsterdam [link to post] via @litmanlive
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RT @christianhern: One of the best marketing campaigns I have ever seen. Mini Cooper “boxes” in Amsterdam [link to post] (@litmanlive)
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