Month: July 2012

Social data now impacts decisions for nearly all CMOs, and almost half use this data to make predictions or forecasts.

CMOs use data to drive smarter decisions beyond marketing, sharing insights in C-level discussions as well as with product development teams, customer service, sales teams, and others.

CMOs believe social reveals consumer sentiment, improves brand awareness, and positively impacts brand loyalty.

Key Takeaways:

As of 2011, 46% of consumers turn to social media for effective brand problem solving.

80% of US consumers use social media to verify purchase recommendations.

60% of US consumers regularly interact with brands via social media.

43% of US consumers say brands should use social media to help customers.

21% of customers look for specialised, targeted marketing on social networks.

The U.S. online travel industry is set to reach a heady $162 billion in 2012 – up some 74 percent since 2007 – and social media is playing its part. More than half (52 percent) of travellers have changed their plans after researching their trip on social media sites, and 50 percent of travel companies have said that direct bookings have been generated from social media.

Out of the 901 million Facebook users, 240 million (27%) monthly active users (MAU) live in Asia and Australia. Whilst India and Indonesia lead in terms of the user numbers the fastest growing country by far is South Korea, which grew its user base by an incredible 94% on Facebook from July 2011! Socialbakers study shows that the majority of Asia-Pacific Facebook users love to shop online.

For all the sizes and dimensions you’ll need when it comes to Facebook Timeline.

A few takeouts.

35 minutes of every hour are apparently spent on social media. This sounds high and it doesn’t give demographic info.

71% are more likely to purchase from a brand they are invested in through social. Assumed invested means following/liked etc.

25% of time spent online is on social media – again questionable.

Whoever thought of this is a mad crazy genius. So good.

Via Mini UK on YouTube:

“Fresh from recording all 205 National Anthems to be played at this summer’s games, the London Philharmonic Orchestra has teamed up with MINI for one more performance. All stand please for conductor Gareth Newman and the London 2012 Limited Edition MINI’s unique tribute to Team GB.”