UFC to offer bonuses to fighters for tweeting and gaining followers

I think it’s great that UFC want to reach out to a wider audience and to try to get the fighters to communicate more with their fans but essentially bribing them to get followers? A bit odd. It’s far too easy to artificially inflate these days anyway.

This from: The Next Web

“Starting June 1, UFC and Strikeforce fighters will be divided into four categories, based on how many Twitter followers they currently have. At the end of each quarter, three fighters from each category will be awarded a $5,000 bonus. The three winners will be based on who has gained the most followers since the start of the quarter, who gained the highest percentage of new followers and who wrote the most creative tweets. White will be the judge of the last category.”