Month: February 2011

I think so.

This is great.

“Payvment, a startup that allows anyone to create and operate a retail storefront on Facebook, is unveiling the first virtual shopping mall on the social network. Comprised of all the stores that use Payvment’s retail app for Facebook, the Mall offers over one million products from 50,000 retailers in a centralized place.

Payvment’s Facebook App, which launched in November of 2009, lets anyone create a retail store on the social network. The app lets you set up products, categories of products (i.e. shoes, T-shirts, sweaters), import photos, list terms of service and shipping options and more. Once you set up your online shop on Facebook, it will show up in a separate tab on your profile or page under “storefront”.”

About ten days ago, gossip blog Gawker and its sister sites Gizmodo, Lifehacker and others switched over to a drastic redesign which was met with plenty of jeers. People always complain about design changes, but this time it looks like several of Gawker’s sites actually took a major hit to traffic.

“According to the startup, the value of a Facebook share is $14 and the value of a Tweet is $5. For shares and tweets, ChompOn was able to directly attribute sales to the original action and took the total revenue attributed to each action and divided it by the total number of shares/Tweets. ChompOn is working with 50 partners including Blackbook Magazine, JDeal and the wine vertical of flash sales site Beyondtherack, to power Groupon-like crowdsourced coupons.

By comparison, ChompOn says the value of a Facebook like is $8 and the value of a Twitter Follow is $2. For likes and follows, ChompOn estimated attribution by looking at traffic references and subtracting out purchases made through shares/Tweets as well as purchases made through direct traffic. Of course this data is a bit tenuous and anecdotal. And it’s important to note that this analysis does not capture the long-term value of customers over time.

As we wrote back then, Facebook and email most closely match your real friends. In the context of events, this produces better conversions. But it’s interesting to see that in terms of commerce, Facebook again provides a higher value than Twitter in terms of conversions.”

This is brilliant. Watch it now.